Hello! Who are you, and where are you from? What’s your venture?
I am the owner of an investment firm that has a $10 million ownership over $100 million assets across four states. I am an expert in utilizing analytical approach to determine the best next move for real estate success. I prioritize strategies that produce stable long term income to survive any market condition.
The investment firm was launched in 2017, buying into commercial scale (150 plus doors) multi-family value add projects.
Most recently I’ve entered into mobile home parks. I now own 8 parks with my investment firm and add about 1 per month. These parks sometimes need improvements. My team mainly makes improvements to increase the quality and safety of the neighborhood, all of which aren’t going to substantially increase the total cost to the tenant.
Additionally, I also advise on direct sales in which large investors are buying $10 million assets at a time.
What’s your backstory? How did you find your deal?
I started this journey more than four years ago. The total cost for my first asset and renovation was up to $200,000 and the project grossed an average of $3,000 per month.
Afterward, I formed the first asset into a small value-add operations company and purchased two more assets. My objective was to obtain assets that were structured with low enough debt that even if the market suffered, and all the assets were devalued by 20% or more, investors could still receive the equivalent of a 10+% IRR (internal rate of return).
Over time I was able to build up a portfolio of two 200 plus multi-family complexes and eight mobile home parks. I also own a small multi-family value ad operations company. Later the company has also purchased, renovated, and exited 12 more apartments.
How did you finance it? Did you get a loan from the bank? Interest and terms?
It was an out-of-state quadplex that I purchased using 50% of my own funds and 50% from friends and family.
The over-capitalization paid off. I learned early on to keep significant extra funds in escrow to maintain flexibility and preparation for unexpected capital events. This strategy helped us in the long run. The initial renovation budget was around $25,000, but after the first unit turn we had, my business saw a market demand for higher quality units.
So, we increased the renovation budget to up to $45,000. This ultimately leads to higher rents, a higher refinance price, and higher returns for investors. The strategy pivot was only possible because of the extra funds in escrow.
I have around 25 LLCs and at least 15 different bank accounts. I regret not starting with a local bank to help manage growth. As for asset selection and strategy standpoint, I have no regrets.
When it comes to market change, the key is perseverance and to always be doing something more valuable than the competition.
Was there any repairs? How long did it take?
I only bought assets with existing or easily obtainable high cash flow. I bought these assets with confidence they would withstand market changes. I only purchased quadplexes because they had the best underlying income relative to cost (cap rate) with an IRR of 10+%.
Generally, one of our most common challenges is balancing the appropriate level of renovation for each unit. The contractors and PM are always incentivized to strongly recommend more work than may actually be needed.
In actuality, we simply need to view the project with our own eyes to determine what is needed or what seems unnecessary. If not, a $5,000 unit turn can turn into $15,000 very quickly.
For our overall business, this can eat any profit margin. One instance, my team had a $17,000 unit turn quote that I had to fly out to see myself and we brought it down to $4,000.
How did you find your buyer/tenant? Do you have a team?
A property manager was the first member I added to my team. But when we use a property manager, the tenants would usually be less happy and there will be cost overruns, but it was better for us as we would have more time for our other work.
Additionally, on my smaller projects, I have a COO (Chief Operations Officer) that runs the day-to-day things as needed.
Managing 8 unit renovations over the course of a year, we realize we need a large team. Daily communication with our property management and contracting team is crucial for efficient and effective workflow.
When my team initially managed eight unit renovations over a one year, we relied too much on our property management team to ensure that each turnover process went as scheduled.
Specifically, separate contractors and the property management company had multiple coordination points. If any one of these points was to have a missed ‘hand-off’, it would lead to a seven day or more delay (assuming it even gets noticed right away).
One missed hand-off could equal to a dozen weeks of missed revenue. The only solution, as tedious as it is, is to maintain daily communication with your property management and contracting team through the course of any unit turn.
Once rented, leased, and settled, we can return to weekly calls.
What is the revenue? What are the expenses?
The general answer is it varies depending on what I’m currently working on.
For my large scale projects, my goal is to get my investors 10-20% yearly tax sheltered cash flow, and, an equivalent 20% or more annual compounded return (IRR). So, like a 2 to 3 times multiple on a 5 to 7 year hold.
Smaller properties I manage are dependent on specific conditions and I can get the above returns without directly managing the projects. Any ones that I decide to oversee myself will have to significantly beat those targets, give me a learning opportunity, or allow me to build a relationship with a new business partner.
The loss from operational schedule creep is almost inevitable. Additionally, appealing to a higher quality tenant replacement is challenging when existing tenants are disrespecting the property, even if their lease is almost up.
On future projects, we will likely renovate as many units as possible on day one depending on local regulations. To clarify, I certainly don’t advocate uncalled for evictions. Rather, the best solution may be to give the tenants the option of paying $200 to $300 more in rent or moving out for renovation. If the tenant is respectful and has taken care of our unit, we make it clear to them that we will give them a discounted rate if they return. Quality tenants are important, making tenant retention that much more important.
How are you doing today and what does the future look like?
My next goal is to have enough cash flow to grant the same stable assets to my family members who helped me out tremendously along the way. My business is now stable enough that I can start helping my family get involved and benefit.
I grew up in poverty and got a job as a young teen to help support my family. It was, frankly, extremely tough at times, but I was able to work my way from a community college into a large asset management firm in New York. So most of my goals, capital allocations, and lifestyle choices are a reflection of that.
Any advice for other who want to get started?
I do love investing, but ironically, I don’t feel like real estate is always the best investment.
While there are always idiosyncratic opportunities in every asset class, I feel like the multi-family window has dwindled and mobile home parks are the next to go. I predict that soon, I may have to sit on the sidelines until assets get cheap again.
When it comes to beginners taking advantage of an asset management approach and purchasing MF properties, I would say be patient until the market softens and get in then. If you want to invest now, invest with a larger group that has a competitive edge allowing them to do something others are not doing.
If you invest with others, a few quick things to look for:
- Minimum 8% preferred return.
- No catch-up provision.
- 7% plus in year one.
- An understanding of how the group can own/manage the asset more efficiently than the previous owner.
Finally, treat everyone with respect and have fun.
Soon as we increased our oversight, it felt like we were on the phone with the same people day in and day out. Because of this, we made it a priority to not only treat everyone kindly, try to get to know one another and have fun. Our strategy would come in useful when ultimately paid real dividends when we needed quick help that could have easily been ignored.
As one example, before we had our property appraised, we called the personal cell phone of the property management owner. After joking about the occasional absurdity of appraisals, we pushed to see if he would walk our appraiser around the property detailing all of our renovations.
Most property management owners would never take time out of their insane schedules to do this. Which means the appraiser would be left with keys and guesswork. But, the property manager owner did it because, simply, he liked us. The walk-through definitely added to our favorable valuation and the overall success of that project.
Where can we go to learn more?
Prior to purchasing my first asset, I must have read 2 dozen books to teach myself the business.
Here is some books I recommend for beginners aiming to gain an asset management perspective:
Real Estate and Asset Management Books
Social Economics